The most useful WeChat marketing strategy
WeChat marketing, if the solution is inappropriate, it is very annoying, for example, my WeChat, to receive several mass information every day, a circle of friends can see a few people in the brush.
How to check if others have pulled black you?
The method is as follows: WeChat upper right corner of the + sign, launch a group chat, and then check the contact you want to check (a 39), and then “concluded” into the group inside, you can see inside shows you increased what crowd Chat, who did not pass, those who have not passed, that is, now you delete the contact. Into the group after the Do not make any noise, write down who deleted you out of the group, this approach compared to the mass information in early August to check a lot stronger, all the process no one knows, if the mass information to check, not necessarily useful, Minutes others divide you into black because of your mass message.
Why are you black?
The main reason is one: disturbing others. For example, the other party does not intend to be an old friend; you send out messages to bother others;
Today, I provide a simple way to do WeChat public number, can be more relaxed.
We disassemble WeChat marketing into four simple links: goods, fans, circle of friends, deal.
First, the goods
It is necessary to rely on the fly, can not be flicker, getting goods to be simple, this is not the point, every person doing WeChat marketing has its own approach.
Second, fans
The best way is to send articles to attract fans, your article can be attracted, it must be your potential customers.
However, the most people encounter this aspect of the question: do not know how to write the article, do not know where to publish, made no one looked, no one add friend …
What should I do? I have shared many of these contents in the e-commerce storehouse. People who do it can do well. The following figure is the test of a subscription group member. If not, then let’s change a solution.
Change what method?
Get started, take the phone, hard point screen, we will all be.
To Sina microblogging, Tencent microblogging and so on, find the keyword “WeChat QR code” can see a lot of groups placed there, open the mobile micro-mall, sweep code plus group.
Note, microblogging to find those new information, out of the two-dimensional code can usually increase, too old may be invalid.
After entering the group, do not send ads, click on the group members list, according to the gender plus a friend, if your product customer group is a woman, then only add women, not to be filtered out as a customer.
If you think the phone operation is too complicated, then use the micro-computer version to operate, move the mouse on the line, it is convenient
OK, a WeChat day can add dozens of old friends, if it is ten WeChat?
This approach is not difficult, the detection is the implementation of the force, the first to add some hidden, there are always advantages.
Third, circle of friends
Add a lot of old friends, how to make them become customers?
You think of the approach is not: circle ads in friends, notify them that I am selling xxx goods, passing through Do not miss out?
In doing so, that is, looking for black and black ah.
Accurate way should be such: register a WeChat public account, and then in the public account of the common sense-type content, if I sell jade, how to identify jade, jade, jade, jade, jade, jade … … The most important thing is to inform fans why you want to wear the advantages of jade, jade, and ultimately, to bring ads, communication methods, and so on.
And then use the micro-signal has been added friends forward these content to the circle of friends, the more micro-signal the better, which is to pass through the common sense of advertising, incidentally to the mass channel up some fans, it is not difficult.
How to write the content? If I sell jade, it must be more or less know some of the jade and common sense, written out on the line; no longer, go and see how others write to learn.
Common sense content is to brainwash potential customers, monasteries, and slowly give them input ideas, of course, some of the original customers are interested, will soon be traded.
Also be able to properly add something else, such as customer evaluation, trading conditions, etc., pay attention to things to be good, positive energy, direct advertising, incidental hair will be able to.
In addition, occasional hair content, let others feel that you are a real presence.
Fourth, the transaction
If the goods are precious, then try to increase the city’s old friend, convenient guide to the store transactions.
The transaction, the most important thing is “trust”, as long as the customer letter you, direct payment no doubt at all.
How to make customers trust? That is to make them feel that you are a real person, flesh and blood have temperament, the main picture to be real (not too fantastic art, neat on the line, look good on some of the best), and secondly, yes Day content: to travel, to play, to see the customer, occasionally write a little inspiration, beauty to some small fresh, and so on, can make a sense of trust.
Then the high point of approach, that is, to find a small newspaper (local newspaper) to be an interview what? Maybe, write some soft paper for themselves, spend some money to Taobao find someone to do a news source, it is simple on the Sina Tencent Tencent News And then send these contents to the circle of friends, perhaps WeChat Volkswagen push once directly deal with most of the trust questions.
Of course, no matter how we prove that there will be people do not trust, then be able to open a Taobao shop, ask them to shoot it.
This method is simple, right? That is, net fishing nets, fish, fishing. It’s not messy, it’s done.
In April, 60 delegates gathered at the first event for Australia China Business Week in Shanghai, ahead of upcoming events in Melbourne and Sydney – the most significant Sino-Australian business events of the year.
The events provide a unique platform for Australian businesses, especially SMEs, who are seeking a path to success in China, as well as Chinese entrepreneurs wishing to engage directly with their counterparts in Australia.
In the first of our two-part series, we share the key insights discussed at the Shanghai event in the lead up to next month’s event in Melbourne.
